Code of

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You + the workplace


You + the marketplace


You + the world



Think of this Code as the beginning of a conversation about making great decisions.

Most codes of conduct read like rule books, telling us what we can and cannot do. Avery Dennison's Code of Conduct does not. We respect your ability to make good decisions.

Our Code of Conduct is built on our leadership principles and reflects a belief that there is no conflict between playing to win and being values based. In fact, being an ethical and values-based company helps us win. The Code of Conduct is designed to encourage an ongoing dialogue about the choices we make every day.

As we navigate a more complex business world, we can use this Code of Conduct to help us make decisions that are inspired, intelligent . . . and ethical. This mindset gives us a competitive advantage and sets us apart as a collection of diverse individuals, as an employer and as a corporate citizen.

The Code of Conduct is a tool to help you act with integrity, creating trust for everyone who interacts with our company – our people, customers, suppliers and most of all, our shareholders. The Code is not only for employees; it also applies to our directors and officers. I encourage you to use the Code and our other Values and Ethics tools to make your mark.

Mitch Butier

Chief Executive Officer

Think of this Code as the beginning of a conversation about making great decisions.

Great decisions not only reflect your personal integrity, they define Avery Dennison. Great decisions sometimes involve risks. Great decisions maximize possibilities. Great decisions, at their core, are inspired and intelligent.

This Code of Conduct covers the policies that guide your work life at Avery Dennison. It outlines ethical conduct that naturally results when you respect yourself, other people, the company and the law.

Avery Dennison is here to support you in making ethical choices that are right for you and the company. Many resources are available to help you navigate the specific decisions your job requires. This Code is just one. As you and the company grow, new questions will arise. Every decision comes out of a process of education and understanding, and at Avery Dennison you never face that process alone.

We trust you to speak up about your questions and concerns. Staying silent, at best, deprives us of an opportunity to learn, improve and grow together. At worst, it can be costly or even illegal.

Read the Code. Understand our policies. Talk to your manager. Contact your Regional Ethics Counsel or another member of the Law Department. And never hesitate to use the Business Conduct GuideLine to seek guidance or to make a report, anonymously if you choose. The company will not tolerate retaliation against anyone who makes a report in good faith.

Vikas Arora

Chief Compliance Officer

Decisions you make as an Avery Dennison employee are guided by our vision, values and leadership principles.

They are the forces that direct the decisions we make.

Our Vision

To make brands
more inspiring and
the world more

Our Values

We are driven by doing the right thing. Always.


We are brave in the face of adversity and the unknown.

External Focus

We get out to get better.


We gain strength from diverse ideas and teams.


We are focused on the long-term health of our business, planet and communities.


We use imagination and intellect to create new possibilities.


We are better when we work together and put others ahead of ourselves.


We expect the best from ourselves and each other.